Myth, Magick, and Fantasy is a free, family-friendly weekend taking place throughout many different studios located at Lowe Mill ARTS & Entertainment on Thursday through Saturday, April 13 — 15, 2023. The event framework is based on the very successful Witches Collegium of October 2022.
Activities
- SCAVENGER HUNT: open to a total of 24 studios, managed by SPARKLE Studio
- Each participating studio will donate a $25 GIFT CERTIFICATE that will be included in one of three gift baskets that will be presented to randomly-drawn winners at the end of the event
- Each participating studio will create a small display area related to the theme and place it somewhere in their studio
- SPARKLE Studio will assign each participating studio a themed secret word and will provide a decorative printed card for the studio to include in their display area
- Scavenger hunt players will come into your studio, find your secret word, and write it on their entry form. The purpose is to bring new customers into your studio to look around without interrupting you as you are working or speaking with other customers. Hopefully, some will also spend money with you.
- Scavenger hunt players may gain an extra entry for each $25 (pre-tax) they spend in your studio. You just need to sign or stamp a box on their form as they’re checking out.
- Participating studios must agree to remain open 11 am to 7 pm each day of the event. If that is impossible, you must move your themed display so it is easily viewable from your studio window so players can find your secret word.
- FREE CLASSES: to be hosted in the DesignbyHart Pottery Studio classroom
- All classes will be free to students.
- Classes may range from suitable for beginners to advanced practitioners.
- Each class will be 45 minutes long plus 5 minutes for the instructor to introduce themselves.
- No sales by instructors will take place in the DesignbyHart studio space.
- We are unable to offer payment for these short classes, but we encourage you to use your intro time to promote your business, products, and services. Please feel free to distribute business cards, flyers, pamphlets, etc. If you have a studio at Lowe Mill, please encourage students to visit you there.
- If you do not have a studio at Lowe Mill, SPARKLE may be able to offer a small selection of your products in our studio for a small consignment fee.
- Class Proposal Form: Classes should tie into our event theme in someway or be related to mind/body/spirit/metaphysical topics. Click this link to fill out our Class Proposal Form.
- EVENTS AND ACTIVITIES: studios throughout the Mill
- We encourage any studio in the Mill to host a special experience in your studio space. Some ideas are a make-and-take, a paid class or workshop.
- As soon as you know what you’re doing, send a photo and text to SPARKLE Studio so we can include it in the downloadable event PDF guide and promote through our social media.
- EVENT SWAG: t-shirts and tote bags will be available through HuntsvIllustrated
- COSPLAY WALKS THROUGHOUT THE MILL: hosted by Lightning & Lace
- Tenants and visitors encouraged to cosplay any character related to our theme
- A group will gather at SPARKLE Studio at _______ pm (TBD) each day so we can strut out stuff around the Mill
- DOOR PRIZES
- SPARKLE will be asking some of our suppliers to donate door prizes
- Studios are welcome to donate door prizes or ask your own suppliers to donate door prizes for the event
- All door prize donors will be recognized on social media and in the downloadable event guide
- DOWNLOADABLE EVENT PDF GUIDE: created by SPARKLE
- Schedule of all free classes
- Schedule of all events and activities taking place in other studios
- Map of the Mill
- Each participating Lowe Mill studio may submit a 1/4 or 1/2 page (based on 8.5 x 11 full size) full-color ad at no cost
- We will accept paid ads from local businesses outside Lowe Mill A&E
- SOCIAL MEDIA PROMOTION
- SPARKLE will create pages on our website with detailed, easy-to-find event information
- SPARKLE will create a Facebook event page with link to website info and downloadable program guide
- SPARKLE will promote the Facebook event page on our Instragram, our Facebook page, in our Facebook group, and in other local business and event Facebook groups
- Each participating studio must agree to help promote the event on any of these channels they use:
- A minimum of 2 Instagram or Facebook posts in March and 1 in April with information about what you’re doing for the event
- Notify SPARKLE when you have made these posts so we can share them on our social media
- Share a minimum of 1 IG or FG post made by SPARKLE Studio in the month of April
- Use hashtag #mythmagickfantasy on all social media posts about the event
